YouTube Channel Value Calculator
Find out what your YouTube channel is worth. Get a free, data-driven valuation range in under a minute — including the monetisation factors buyers pay most for.
Backed by SwitchSocials' escrow-protected marketplace for digital assets.
Value your account in 60 seconds
Answer a few quick questions about your account. No login, no obligation — just an honest, data-driven estimate.
How YouTube channel valuation works
YouTube channels are valued more like businesses than social profiles, because many of them earn real, recurring revenue. Monetised channels in the YouTube Partner Program are priced largely on their monthly earnings and the stability of those earnings, often at a multiple of monthly revenue. But subscribers, average views per video, niche (which sets the CPM/RPM advertisers will pay), audience location, account age, and growth all feed into the final number. Our calculator factors in whether your channel is monetised, your average views, your monthly revenue, and the audience and niche behind it — then returns a realistic valuation range that reflects how channel buyers really think.
What affects your YouTube channel's value
Monetisation (YPP)
A monetised channel earning steady revenue is worth dramatically more.
Monthly revenue
Earnings are often the single biggest driver, valued at a revenue multiple.
Niche / RPM
Finance, tech and business niches earn higher ad rates and sell for more.
Average views per video
Consistent viewership signals a healthy, sellable channel.
Subscribers
Important, but secondary to revenue and views.
Audience location
Tier-1 viewers earn higher ad rates and raise value.
Account age & growth
Established, growing channels command a premium.
Channel name quality
A clean, brandable channel name adds value.
Why value with SwitchSocials
Escrow-protected sales
Payment is held in escrow until your channel and its revenue transfer cleanly to the buyer.
Buyers who value income
SwitchSocials buyers treat monetised channels as income assets and pay accordingly.
List in minutes
Carry your valuation into a listing — revenue, views and niche details come with it.
Ready to turn that value into a sale?
SwitchSocials is the safe, escrow-protected marketplace for buying and selling social media accounts. List in minutes — we handle the buyer, the payment, and the secure handover.
List my accountFrequently asked questions
- How much is my YouTube channel worth?
- Monetised channels are usually valued at a multiple of monthly revenue, adjusted for niche, views, and audience. Our calculator estimates a realistic range in seconds.
- How is a YouTube channel valued?
- Primarily on monetisation status and monthly revenue, then on views, subscribers, niche, audience location, age, and growth.
- Is the calculator free?
- Yes, completely free.
- Can I sell my YouTube channel?
- Yes. List it on SwitchSocials and we handle the buyer, escrow payment, and secure transfer.
- Why is monthly revenue so important?
- Buyers treat an earning channel as an income asset, so steady revenue typically drives the valuation more than subscriber count.
- Does a non-monetised channel have value?
- Yes — subscribers, views, niche, and a strong handle all carry value even before monetisation.